Well, I was wrong.
Four summers ago, when the Japanese Government launched the “Cool Biz” campaign, I thought it wouldn’t catch on. But this week in Japan I held all my meetings with no jacket or tie, and most people in the room with me were dressed similarly. In fact, in one of the meetings I saw the following note posted next to the lift:
And the same was true in Korea last week: no suit/tie from June to September.
But nothing comes for free. The price is no air conditioning (as I experienced in Seoul), or air conditioning set to a high temperature (in Tokyo). I’m not sure the price is worth it. I’d rather freeze in a suit and tie than sweat in a shirt.