Part of my job is to negotiate business deals. Picture, if you will, the following imaginary discussion between me and a vendor:
Me: I value what you have to sell very much. It is very, very important to me. It is more important than almost everything else.
Vendor: Good. My price is X.
Me: I am willing to pay a very high price for what you have to sell. It is very, very important to me. But your price is too high.
Vendor: Good. My price is still X.
Me: I realise I must make serious sacrifices to buy from you. What you have to sell is very, very important to me. But your price is too high.
Vendor. Good. My price is still X.
Me: I just got a phone call from my boss and he says that no price is too high for what you are selling. His advisors say the same. It is very, very important to all of us. But your price is too high.
Vendor: Good. My price is still X.
Me: I just had a conference call with my entire company, and everybody on the line was in agreement that we have no choice but to pay a very high price. What you have to sell is very, very important to us. But your price is too high.
Vendor. Good. My price is still X.
Me: I just looked back at the prices we paid you in the past and saw that my predecessors have always paid you what you asked for. What you have to sell was obviously very, very important to them. But your price is too high.
Vendor: You know what. Go home. And when you are willing to pay X, come back. Maybe I’ll have what you want, maybe not.
Now substitute "Me” with “Israel” and “Vendor” with “Hamas” and you will get a good picture of what’s been going on in the last few days. Is it a wonder Israel has zero chance to succeed in this negotiation?
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