This Blog Has Moved


New Address:

All posts are available in the new blog

Please do not post any comments here. Go to the new address to comment. Thank you.

Sunday, December 10, 2006

Quest for Perfection

The Japanese are notorious for being extremely good in producing quality goods. Companies worldwide have adopted Japanese methodologies and practices in order to improve the quality of their products. Countless business books laud Japanese manufacturing as a model for imitation.

This does not come out of nowhere. The Japanese spend a lot of time and effort to ensure that everything they do is done well. The quest for perfection is ingrained in all walks of life: from the lady cleaning the sidewalk in front of her home, leaving no leaf behind; through the delivery man, making sure he delivers on time and fills out every detail on his forms; to the shop attendant who wraps the goods purchased as if they were destined to be handed to the Emperor himself, no less. No matter how lowly and unimportant the job may seem to be, most Japanese will do everything to complete it to perfection.

Anyone who works in Japan notices this. Deliveries of products or services purchased by Japanese companies from overseas suppliers are almost always considered sub-standard by the Japanese, who expect a quality level that most foreign companies fail to achieve. One of our customers in Japan is nearing the end of their project and the test scenarios are being written for the final testing phase of the software. My colleagues did their utmost to produce what they believed were very detailed and comprehensive scenarios; having failed to satisfy this customer on previous deliveries, they really did their best this time. And the outcome was probably the best my company has done in a decade in terms of documentation, for any customer.

Last week I was in Tokyo and noticed that the engineers of our partner company were working on writing test scenarios. Puzzled, I asked them why they were still working on the scenarios, when these have been delivered by us already. After much prodding, they sheepishly admitted that our scenarios were simply not good enough, so they were re-writing them from scratch! One quick look at their work confirmed the sad truth: there is absolutely no way an Israeli engineer could have produced such documentation. Not in a thousand years, not under extreme torture. When I asked how much they were charging the customer for this work, the (unsurprising) reply was: nothing. This is what the customer expects as a standard in these types of projects, so they won't charge for it.

To illustrate my point, I'm going to use what may seem like a very trivial example. And yet, I believe that through this seemingly trivial example one can perhaps begin to grasp what I mean when I write that the quest for perfection is ingrained in the Japanese work ethic.

Here are a few pictures I took in my Tokyo hotel room last week:

1. The hand towels hanging in the bathroom. Note that the towels are folded in opposite directions, and placed on the rack at the exact height, so that the writing of the hotel name is perfectly aligned, as if it were one towel and not two.

2. The toiletries. The same set of 3 toiletry bottles are placed in the bathtub (first picture) and on the shelf (second picture). Needless to say, the bottles are positioned so that the writing is facing outside; that's a given. But look carefully: in both locations, the bottles are placed so that the "shampoo" and "rinse" bottles are touching each other, and the "body shampoo" is slightly to the right, not touching. You'd think this was a coincidence, right? I stayed in the hotel for 7 nights and every single day the three bottles were placed just so, in exactly the same manner.

3. The bedside table. See the glass half-filled with water? I left it there one morning. Instead of simply removing it, the cleaning lady took the pain of covering it with a piece of paper, just in case I needed that water again...

Some may scoff at these trivial examples saying they prove nothing. But after a long exposure to Japan I firmly believe that it is these seemingly trivial everyday activities - and there are hundreds of such small details in every walk of life in Japan - that are testimony to the quality and perfection inherent in Japanese culture.


Anonymous said...

The New Otani, huh? Fancy-schmancy. :P

Okay, the Japanese are great at perfecting ideas and at following The Rules (ruru). But what about creativity? Have they come up with any truly original ideas lately?

Sharvul said...

Hi Lisa,

Yours is a common "Japan bashing" strategy: we can't beat them on quality or efficiency so let's bash them on their lack of originality...

I agree that innovation and originality are not usually associated with Japanese, who are well-known conformists. After all, Japanese kids grow up learning that "the nail that sticks out gets hammered back in".

But it is not true there is no creativity in Japan. Consider the gaming industry (Nintendo, Sega) or the mobile phone applications (iMode) or even the ubiquitous high-tech vending machines. Not to mention the ultimate Japanese invention: chapatsu!

Jason H. Elbaum said...

Fascinating! Thanks.

Anonymous said...

It must be challenging coping with two such opposing cultures in your line of work. In Israel the chic-chac, corner-cutting "tarbut hasmoch" can be exacerbating. When I try to do a project well I am mocked ( and appreciated) for being "oof so British".

On the other hand, the Japanese conformism and perfectionism seems a bit obsessive-compulsive. At risk of appearing a "Japan-basher", don't the shrinks say that perfectionism is a double-edged sword? I am sure I read somewhere about a higher suicide rate there. Japan seems to have a suicide culture in order to save face or whatever. A core feature of perfectionism is the absolute unacceptabilty of failure.

You appear to have traveled a great deal and I am curious to know which culture you find more comfortable.

Sharvul said...


If you've been reading my posts, you should be able to determine quite easily where my preferences lie in terms of culture.

Anonymous said...

Comparing Israel and Japan regarding perfection and standards is to compare two extremes. I thing I would feel more comfortable in a middle-of-the-road culture like, say, Britain or Holland ( that just about covers my traveling scope). People there seem more inclined to follow rules than in Israel. When they are not drunk that is !
The post was fascinating. Thankyou.